"A Redefinition of the Gentleman": Givenchy Presents New Masculine Fragrance

French luxury fashion house Givenchy is expanding its successful "Gentleman" collection with the new fragrance "Gentleman Givenchy Society".

"Givenchy redefines the gentleman with the new 'Eau de Parfum Gentleman Society'. A bold statement for men who reinvent their own rules and always act for the better." - Givenchy

The new fragrance composition opens with a fresh and herbaceous accord of sage and cardamom, which gradually evolves into an earthy and floral heart note of vetiver and narcissus absolute. Finally, warm and woody notes of cedarwood and sandalwood give the fragrance its depth, while a touch of vanilla provides a creamy sweetness.

"Gentleman Givenchy Society" is the latest work of perfumers Karine Dubreuil-Sereni and Maïa Lernout. The fragrance is part of the successful "Gentleman" collection, launched in 2017 and designed to embody timeless elegance and the modern style of a gentleman. One of the most popular fragrances is "Gentleman Givenchy" from 2018, which is characterized by its woody-oriental fragrance composition.

For the advertising campaign of "Gentleman Givenchy Society", the brand chose British-Ghanaian musician and actor Benjamin Sainte-Clémentine.

"Benjamin is a passionate artist with an impressive talent. His inspiring and generous personality, his creativity and his aura of elegance and intensity perfectly reflect the world of the new fragrance." - Romain Spitzer of Givenchy

Inspired by haute couture, the new fragrance is presented in a deep black lacquered bottle adorned with a large 4G monogram in shiny silver metal.

The fragrance is available in bottle sizes of 60 ml and 100 ml.