05/21/2024
Chizza
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Chizza
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Tangible passion
Memento Mori; being aware of one's own mortality. In a sense applied to fragrances, perhaps also how quickly a popular fragrance or brand can disappear, although that is not the intention of this work. In any case, OM Parfum from Thailand creates fragrances with a background. It can be places, it can be something like the seven deadly sins or a source of inspiration of cinematic origin. In any case, Memento Mori is roughly rooted in the film The Witch; for Aichi, the force behind the label, the moral of the film can be interpreted as allowing dark forces to prevail or transforming them into positive energy.
Somali incense. If a perfume contains Somali incense and proclaims this olfactorily, almost nailing a confession to doors, then it is Memento Mori. Intense, finely chiseled, spicy, a hint of ginger, plus myrrh, which is also very perceptible. It participates in the fragrance with the familiar balsamic-sweet note. Cool grey transforms into ginger-sharp colors, then sepia painting.
Orange flashes in the scenery, alcoholic traces, lonely woods bathed in light, positive, stoic monotony. A snapshot, perhaps more of a feeling, a single extraction. Like the feeling of channeling negative energy into positive energy, Memento Mori also walks this path. The Peru balsam, the myrrh in general, the balsamic-spicy nuances increase in strength. Behind it, dense incense, evoking turibulum. In this flock behind, like the spirits in Wotan's wild hunt, the ingredient comparisons drift through the perfume, giving the fragrance depth and complexity. Here we remain now.
For me, OM Parfum is currently one of the most exciting brands in the artisan niche. Not only does it obviously invest time in the design of its bottles - others offer the cheapest, generic goods here - no, it evokes impressions, constructs backgrounds, tells stories that breathe life and soul into a fragrance. Yes, some of her works are not mine at all, but that doesn't matter to me if the rest is right and, above all, if the development, the progression in passion is recognizable. I would rather honor that than the thirtieth mixture of already existing, singular fragrances. Regardless of whether they smell better. Perfume is our passion. Passion. The olfactory is OM Parfum.
Somali incense. If a perfume contains Somali incense and proclaims this olfactorily, almost nailing a confession to doors, then it is Memento Mori. Intense, finely chiseled, spicy, a hint of ginger, plus myrrh, which is also very perceptible. It participates in the fragrance with the familiar balsamic-sweet note. Cool grey transforms into ginger-sharp colors, then sepia painting.
Orange flashes in the scenery, alcoholic traces, lonely woods bathed in light, positive, stoic monotony. A snapshot, perhaps more of a feeling, a single extraction. Like the feeling of channeling negative energy into positive energy, Memento Mori also walks this path. The Peru balsam, the myrrh in general, the balsamic-spicy nuances increase in strength. Behind it, dense incense, evoking turibulum. In this flock behind, like the spirits in Wotan's wild hunt, the ingredient comparisons drift through the perfume, giving the fragrance depth and complexity. Here we remain now.
For me, OM Parfum is currently one of the most exciting brands in the artisan niche. Not only does it obviously invest time in the design of its bottles - others offer the cheapest, generic goods here - no, it evokes impressions, constructs backgrounds, tells stories that breathe life and soul into a fragrance. Yes, some of her works are not mine at all, but that doesn't matter to me if the rest is right and, above all, if the development, the progression in passion is recognizable. I would rather honor that than the thirtieth mixture of already existing, singular fragrances. Regardless of whether they smell better. Perfume is our passion. Passion. The olfactory is OM Parfum.
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