"Idôle Now": The New Floral Fragrance by Lancôme

The latest addition to the French luxury brand's "Idôle" collection focuses on a harmonious trio of three different floral notes.

Idôle is for those who dream big. We introduce a new generation of women who conquer. Strong. Outspoken. Powerful. Here's to the women leaders of tomorrow who boldly reach for the top and open new horizons. Here's to the new idols who are paving the way for others. 

Lancôme

"Idôle Now" opens with a floral top note of fresh rose petals, accompanied by an exotic heart of orchid. Finally, creamy vanilla rounds out the bouquet and adds depth to the fragrance. The new perfume is part of the "Idôle" fragrance range, which was launched in 2019 with the floral-fruity scent "Idôle".

Lancôme
The French cosmetics brand Lancôme was founded in 1935 by Armand Petitjean. Named "Lancôme" comes from the ruin of the same name, located near Le Château de Lancosme in the Loire Valley. Petitjean was fascinated by the beauty and elegance of the ruin and decided to name his brand after it. The rose logo of Lancôme was inspired by the roses that grow in the gardens surrounding the ruin.

Lancôme is committed to sustainability, climate protection and resource conservation. For example, since 2019 the company has been offering special refill stations for some perfumes to reduce the consumption of packaging materials and thus contribute to environmental protection.

The fragrance essence of "Idôle Now" is presented in a noble transparent bottle that shimmers in a soft gradient from pink to orange.

The fragrance is available in bottle sizes of 25 ml, 50 ml and 100 ml.