724 2022 Eau de Parfum

724 (Eau de Parfum) by Maison Francis Kurkdjian
We may earn a commission when you buy from links on our site, including the eBay Partner Network and Amazon.
7.3 / 10 537 Ratings
According to EssenceVitae Research Team A perfume by Maison Francis Kurkdjian for women and men, released in 2022. Furthermore The scent is fresh-floral. It is being marketed by LVMH.
We may earn a commission when you buy from links on our site, including the eBay Partner Network and Amazon.

Main accords

Fragrance Pyramid

Perfumer

Videos
Ratings
Scent
7.3537 Ratings
Longevity
7.1490 Ratings
Sillage
6.7482 Ratings
Bottle
8.1452 Ratings
Value for money
5.9387 Ratings
Submitted by Essy07, last update on 16.05.2024.

Smells similar

What the fragrance is similar to
Aqua Universalis Forte by Maison Francis Kurkdjian
Aqua Universalis Forte
Aqua Universalis (Eau de Toilette) by Maison Francis Kurkdjian
Aqua Universalis Eau de Toilette
Original Eau de Cologne by Johann Maria Farina gegenüber dem Jülichs-Platz
Original Eau de Cologne
Scotch & Soda (Eau de Parfum) by Scotch & Soda
Scotch & Soda Eau de Parfum
Pure Style by Betty Barclay
Pure Style
Lily of the Valley by Floris
Lily of the Valley

Reviews

16 in-depth fragrance descriptions
3
Sillage
2
Longevity
3.5
Scent
Splitter

52 Reviews
Translated Show original Show translation
Splitter
Splitter
8  
Who hasn't always wanted to smell like bubble water?
Lily of the valley in fragrances, especially those of very popular brands, always make me skeptical. It comes across too quickly as a cheap cleaning agent. Here, this assessment was correct again.

New York is the theme and I think of skyscrapers, busy back alleys, crime scenes, Broadway shows, expensive housing, a whole lot of people, crowded tour buses and mass transit and so much more. And what do I get with this composition? The little kid standing in Central Park for a little while, lost in thought, blowing bubbles until the little can is empty. And I really mean that, because after less than an hour there's nothing left. Nothing at all. And apart from soapy notes in the form of aldehydes, lily of the valley and a few other white flowers, I didn't even notice them at a projection of less than five centimetres. A waxy woody note lingers a little longer, but only minutes pass before it is covered by the scent of the skin.

That's a bad joke at almost two euros per milliliter.
What does this have to do with New York?
4 Comments
7
Pricing
7
Bottle
7
Sillage
8
Longevity
9.5
Scent
Rina88

10 Reviews
Translated Show original Show translation
Rina88
Rina88
Helpful Review 4  
Clear sky
A really great fragrance.

It is as fresh and clear as the sky. The floral fragrance is accompanied by musk.

At the beginning, there is a clear, fresh, citrusy scent, which is probably created by bergamot. But the floral heart of sweet pea, jasmine and freesia is also structured. However, sandalwood and musk take over at the end.

A great fragrance for sunny days.
1 Comment
6
Sillage
6
Longevity
5
Scent
Kurai

379 Reviews
Kurai
Kurai
3  
Home spray
MFK's marketing cowboys present this as a vibrant yet urban spirit. I dunno guys, but all I get is a traditional approach to Lily-of-the-valley. Kind of soapy and slightly reminding me of home sprays. Jasmin adds a bit of fluffiness, but not enough to take away that sharp cleansing product vibe.

This is closer to grandmother Diorissimo (1956) Eau de Toilette than it should be. MFK's interpretation falls way short of other contemporary Lily-of-the-valley, like Lucky , Cavatina and "Synthetic Jungle | Editions de Parfums Frédéric Malle" . A big miss. Pity.
1 Comment
4
Pricing
10
Bottle
4
Sillage
5
Longevity
5.5
Scent
Ivana96

6 Reviews
Translated Show original Show translation
Ivana96
Ivana96
0  
Unspectacular freshie
Unfortunately, this is one of the few fragrances from MFK that doesn't convince me at all. Sure, it's very fresh and easy to wear, but nothing more. It just smells like a good fabric softener - nothing more. I think it's a bit steep at this price. There are much more interesting freshies in the designer segment that don't "just" smell clean, but have a bit more going on in the fragrance. Can't smell any individual notes here. Overall a fresh laundry fragrance.

I don't think H/S is good for a fresh fragrance either. It is barely perceptible on me.
4 Comments
1
Pricing
8
Bottle
3
Sillage
6
Longevity
8
Scent
Scentwitch

292 Reviews
Scentwitch
Scentwitch
4  
I’m a lady who likes it
I’ve seen the reviews from men who don’t like this perfume and totally understand why.
I think this scent is geared to women. It’s light, fresh, subtle, and I’m not certain most male perfume enthusiasts see that as a benefit for the price tag, and quite frankly neither do I.
That being said, there’s nothing wrong with the scent other than the cost.
It’s a great perfume for a warm day, as it’s uplifting and cool. I wouldn’t buy it, but have enjoyed my sample.
1 Comment
More reviews

Statements

8 short views on the fragrance
RazvanykeRazvanyke 2 years ago
Generic nothing from MFK, overpriced. Smells like nice soap, shower gel vibes. Big flop from LVMH, unfortunately.
0 Comments
FreshKatsuFreshKatsu 1 year ago
8
Bottle
7
Sillage
7
Longevity
8
Scent
I usually find aldehydes too harsh & caustic but this feels inviting & gentle. The lily note is retro but comforting. Blanche but better.
0 Comments
Ineed1936Ineed1936 8 months ago
8
Bottle
7
Sillage
7
Longevity
7
Scent
Instead of 724, try the better Chanel 1957. Its a more nuanced and tell us a story, wich is lacking in 724.
0 Comments
Ka3nKa3n 2 years ago
Identical to 754, LVMH must have cancelled Bergdorf exclusive contract. This is lily of the valley dominant, very soapy and clean scent
0 Comments
VoldageVoldage 10 months ago
8
Bottle
6
Sillage
8
Longevity
7
Scent
Less airy and more complex in character than its obvious brother (Aqua Universalis) both share that effortless classy, clean luminous trail.
0 Comments
More statements

Charts

This is how the community classifies the fragrance.
Pie Chart Radar Chart

Lily Roux

Hello! I'm Lily Roux, a passionate perfumer with over 20 years of experience crafting unique scents. I specialize in creating personalized perfume impressions tailored to your desires. This site is where I'll be sharing my love for perfumes and everything fascinating about them. Welcome aboard, and let's embark on a fragrant journey together!

Images

13 fragrance photos of the community
More images
Related links
Maison Francis Kurkdjian unveils long-awaited creation "724".
The city that never sleeps, always alive and exudes dynamism - the metropolis of New York - inspired the much celebrated perfumer and founder of the brand Maison Francis Kurkdjian to the new unisex fragrance "724".

Popular by Maison Francis Kurkdjian

Grand Soir by Maison Francis Kurkdjian Baccarat Rouge 540 (Eau de Parfum) by Maison Francis Kurkdjian Baccarat Rouge 540 (Extrait de Parfum) by Maison Francis Kurkdjian Oud Satin Mood (Eau de Parfum) by Maison Francis Kurkdjian Gentle Fluidity (Silver) by Maison Francis Kurkdjian Oud Satin Mood (Extrait de Parfum) by Maison Francis Kurkdjian masculin Pluriel by Maison Francis Kurkdjian Amyris Homme (Extrait de Parfum) by Maison Francis Kurkdjian Lumière Noire Homme by Maison Francis Kurkdjian Gentle Fluidity (Gold) by Maison Francis Kurkdjian Amyris Homme (Eau de Toilette) by Maison Francis Kurkdjian APOM Homme by Maison Francis Kurkdjian Oud (Eau de Parfum) by Maison Francis Kurkdjian Petit Matin by Maison Francis Kurkdjian APOM Femme (Eau de Parfum) by Maison Francis Kurkdjian Aqua Vitae Forte by Maison Francis Kurkdjian Aqua Universalis (Eau de Toilette) by Maison Francis Kurkdjian Absolue Pour Le Soir by Maison Francis Kurkdjian Aqua Universalis Forte by Maison Francis Kurkdjian À la Rose (Eau de Parfum) by Maison Francis Kurkdjian